Stunning ads for Rough Guides (budget travel guides from Penguin Books). The rather basic idea of seeing more for less is breathtakingly executed with pocket coins from around the world. Perfect. Click to view large and admire the attention to detail. The art direction is so well crafted, there isn't even a need for a separate logo or tagline slapped into a corner somewhere. It's all organically self-contained. Great work from DDB Singapore, well deserving of the Silver Lion won at Cannes last month.
Via Ads of the World."